Our brand is created with a simple intention: offer an astounding customer experience using premium, natural, and luxury products that support the salon, stylist, and guest.
While growing up, Alex has always been a visionary and an artistic person. He always believed in doing things responsibly, in a way that would make him stand out and add value to no matter what the task was, big or small. He is not a master stylist by chance. For ten years he has studied this industry, gained experience, and developed his vision. He recognized a need in the industry, and by combining his expertise and knowledge, the vision for Hair by Alex began. Strategically formulated and tested in-salon, Alex’s services are based on organic, luxurious, and high-performing products to fulfill everyone’s desire to receive value for what they pay for.
Alex’s purpose is not only to sell you a service, but to add a new perspective to your hair styling experiences so far. He strives to go the extra mile to provide the best possible customer experience. He takes pride in it and acknowledges it as a moral responsibility to go above and beyond for you, as he believes that his customer’s satisfaction will always bring Hair by Alex exponential growth. Therefore, he values his clients more than anything.
Alex by Hair is established with integrity, formulation, performance, education, and knowledge. Trained in Europe and receiving various awards for his creative coloring technique and style, Alex assists you in having the style you want. He is currently working on a line of premium hair care products.